Live on Meta · By application
Advertise only to the people who actually convert.
Audience Graph resolves who your highest-value customers are from behavioural signals gathered before the click, then pushes them straight to Meta. Prediction before the spend, not attribution after it.
Gambling Competitor Conquest
Caesars Sportsbook, DraftKings, FanDuel, BetMGM
Ready to share
- 10.8K
- Daily reach
- Daily
- Rebuild
- 3.2×
- Avg. ROAS lift
- −41%
- CAC reduction
- 94.2%
- Identity match rate
One graph. Every signal.
Four stages, each measurable. Nothing here is a dashboard mockup — the figures are the ones the platform reports.
Signal ingestion
Real-time intent from SSP and DSP behavioural data, alongside your MMP, CRM and first-party events — normalised into one graph schema.
Identity resolution
Device IDs, hashed emails and household clusters resolved into a single node per person. Built for a post-ATT, cookieless world.
Predicted LTV scoring
Every resolved node scored against predicted lifetime value, so spend lands on the people who go on to pay rather than the ones who merely click.
Meta activation
Segments push natively to Meta Custom Audiences and refresh continuously. No CSV export, no manual re-upload.
From raw signal to live segment
- 01
Ingest
SSP and DSP intent, your MMP, CRM and first-party events land in one schema.
- 02
Resolve
Probabilistic matching links a person across devices, browsers and household.
- 03
Score
Each node is ranked against predicted lifetime value, before the conversion.
- 04
Activate
The segment pushes to Meta Custom Audiences and keeps refreshing.
Prebuilt audiences
Optimised to lift conversion rates and reach the people who actually pay. Pick one, push it to Meta, and it keeps refreshing on its own. This is the catalogue that is live today — new verticals are added as their signal density clears our threshold.
Gambling Competitor Conquest
Caesars Sportsbook, DraftKings, FanDuel, BetMGM
Sports Betting
Sports Betting & Racing, MyBookie, Handicapping Advice
Online betting & gambling
Online Betting, 1xBet, iGaming
Poker Players — High earners
Poker players with wealth
High Net Worth
Targeting for high net worth individuals
High Net Worth Males
High net worth males
Premium CC Males
Premium credit card holders, male
Premium CC Females
Premium credit card holders, female
Audiences as of 25 July 2026. Topic audiences are rebuilt daily, so their reach is the number of people addressable that day, not a running total. Segment audiences accumulate and refresh on a slower cadence.
Live on Meta. More on the way.
Segments push natively to Meta Custom Audiences today. Everything else is roadmap, and is listed as roadmap — we would rather you knew now than found out during onboarding.
On the roadmap
- Google DV360 Soon
- The Trade Desk Soon
- TikTok for Business Soon
- Snap Ads Soon
- Amazon DSP Soon
- LiveRamp Soon
- AppsFlyer Soon
- Adjust Soon
- Kochava Soon
- Singular Soon
- Salesforce CDP Soon
- Braze Soon
{
"audience_id": "GG17903",
"name": "Gambling Competitor Conquest",
"destination": "meta.custom_audience",
"match_key": "hem_sha256",
"reach": 10800,
"matched": 10162,
"match_rate": 0.942,
"status": "ready_to_share",
"refresh": "daily"
}Illustrative response shape. Identifier, reach and match rate are real catalogue values.
No PII. Full power.
Hashed identifiers and consent flow are why this clears procurement in regulated markets. They are not a compliance footnote.
Hashed email matching
Emails are SHA-256 hashed before transmission. AG never receives a raw address.
Consent propagation
Opt-outs flow through the graph and suppress across every activated platform.
Deletion requests
Processed end to end, with confirmation once records clear the identity graph.
Certification
SOC 2 Type II certified, GDPR and CCPA compliant, full DPA available, EU residency on request.
Connect Meta and push your first audience this week.
Access is by application, and we answer within two business days. No minimum and no platform fee — 8% of the media spend you activate through AG.
- No setup fee
- No seats
- No minimum
- Cancel anytime